A man can identify as a woman all he wants, but hell still need a prostate exam around age 40. Your comment reminds me of what I used to hear some 15-20 years ago, about how damaging negative stereotypes in media can be. I noticed the shift in black over-representation all the way back to the Obama years. Used to be, advertisers/retail corporations avoided controversy at all costs dont disturb any portion of the buying public. I guess if you can have fake news why not fake commercials. r/TooAfraidToAsk - Has anyone noticed that newer commercials almost Every soldier, police officer and fireman knows this. Yes, I agree, this absurd level of over-, under, and misrepresentation in ads would have been brand suicide in saner times. But a breakfast cereal company? I live in Saint Louis. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. To validate their superior socioeconomic positions above us of course. Im guessing you just watched Karate Kid? How TV ads perpetuate anti-Black racism - Quartz No way is a white woman and a black male is going to have a blond headed daughter and a really dark son. What if someone came out with the All White Network? Making it seem like 50% or 60% of the population are wealthy interracial couples which as we all know is very far from being accurate. And the fact that they are over playing the number of gay & transgender people by making the percentages of races & genders in these commercials much higher in numbers than they actually are. Thats a hefty payload of Truth you just dropped, Kris. Thank you! If enough people are dissatisfied with the ads they should quit purchasing that companys products and thus let them know how they feel. Slavery is the original sin of Americans founding, and we are paying for it over and over again, from the Civil War to affirmative action and now to the over-representation of blacks in TV and print ads. Great post, Anonymous. I SELF-IDENTIFY as a CAT! Healthy minds recognize differences like this and it niggles away at us because it just doesnt track. Great post, Kallock! Its absurd especially given the lack of Asian American representation. We are headed in the same direction. They arent awake. I believe your observations are all valid, and appreciate your courage in posting. By portraying all cultures the same with people of all races talking and behaving white these ads and advertisers actually disrespect, and misrepresent, every culture. I have been saying this for years. History shows some of the first slaves in America were bought by other blacks, there were also white and Indian slaves, Chinese slaves, you name it we have all been slaves at one time or another, slavery was not right who ever pushed it, and it still exists around the world today. (Facebook Advertising) 10. Though we havent seen much of this in the casting of the shows we watch, mostly because they are older shows, we do see this massively disproportionate diversity in commercials. It should be noted that a new diversity index in the Census has some claiming that white people are undercounted.). Now, we are in the minority. This is NOT the same country and society it was 60 years ago. Toxic masculinity is out. It gets stronger over time. I truthfully never paid much attention to skin color and such, but now I am seriously starting to resent the fact that it appears 90% of the people in commercials are black. "A Diversity Report for the Advertising/Marketing Industry (2021)." The comments to the thread are right on the money too. Everybody knows black people dont go hiking in Sedona and the Grand Canyon and go skiing and mountain biking and four wheeling, and their households never look like the ones on TV theyre filthy and full of rage and violence thats where their kids learn it and grow up to be criminals! Take care of me and keep us, as Leo Terrell (a black man) says, on the democratic plantation. I read that 3.9% of the US population intermarry. Dont worry about opening up new segments, just focus on the market segments that do buy from you. Blacks are mayors of major cities, police chiefs, generals in the army, admirals in the navy, and generals in the air force. I dont see how it couldnt have. Secondly, brainwash the kids to let them think they are gender fluid or that being gay or trans is normal, while shutting up any resistance with cries of racism and homophobia, remove all white males from TV and advertising and if they are shown, they have to be depicted as Beta males we cant have our next generation of white men be strong role models, right? Predictably, not one person had the courage to comment. Most of us reluctantly accept this fact and just suffer through every commercial break thankful for the mute button on our remote controls. Its shallow and degrading. What we are noting is that advertisers are not doing whats best for the brand, marketshare or stock holders, but rather an attempt to social engineer. Your article was on the top page of my search but it was on DDG. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. Tap in to find similarities and grow your market share through those similarities. Since the companys announcement, I now use the Qwant or Brave search engines instead. And before anyone gets their undies in a bundle, its a legitimate question to ask why black people (12 percent of the population) are given so much representation and white people are a shrinking minority in U.S. television commercials. Ive been thinking of writing a boilerplate type letter that I can use so I dont have to type my complaints & observations 100s of times. Also, diversity does not only mean blackswhere are the Latinos especially? It has actually made me racist somewhat. Not just all blacks do this. But plenty of great players who were also well loved have had a final match prior to retirement. Levin is probably the smartest, most observant, most literate social/political commentator out there. This was a sheep in lions clothing for the blacks, the greatest giveaway and dumbing down in history. In Pirates of the Caribbean 4, the white Christian male character spends most of the movie tied up or making mistakesand it ends with him fatally wounded and dragged underwater. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). And who are they? White men. Yet, pay attention to major retailers. I came across this post as a result of a duckduckgo search specifically asking about the subject because for this reason and many others, I no longer use Google services unless absolutely necessary. How dare you come after my little children like that? The worst is the man whos lamenting the loss of his afternoon because the white woman with him is selling her car. I have no problem with persons of color in movies and advertisements, nor do I have an issue with mixed race relationships, so long as they are organic and natural. In fact, according to this survey from YouGovAmerica, Muslims account for just 1 percent of the U.S. population. It had a list of things an ANTI-RACIST can do to make amends to blacks. Without a doubt, traditional (read: European, white, Christian) values are under attack and the war is now out in the open. It's never a mixture of an Asian, Indian, Hispanic, Middle eastern men or women in any of these interracial relationships. Back in the 1980s, I read several papers on how Americas changing demographics was going to leave any corporate players who didnt get on board with the new normal of the time at a distinct disadvantage in this profitable market segment. Thats why I rely on you, my astute Cranky readers, who have never let me down! I agree there is an over representation of POC and a not so subtle effort to marginalize whites men but it goes way beyond Obama (whom I respect and admire). It is pretty pathetic. Once the Romans went down that path their society began to fail. The real reasons people hate TV commercials in 2023 I hear you. A person identified as white is a racist, by definition. And I think a lot of people instinctively realize this even if they have difficulty expressing it. Thanks, I switched to GOP after 52 years as a Democrat and a progressive Democrat. Do these people even realize theyve made straight white males one of the most discriminated-against groups in America? My local library showcases certain kids books on the top of their bookshelves, and all of the books now are always ones with illustrations of non-white kids. You are exactly right that advertisers are concerned about violence and how loud they are, that explains why the majority of commercials are full of black people and not anywhere near as many Hispanics/Asians. For example, Sprite is popular with blacks and has been since the 90s when the companys marketing tapped into hip-hop and sports culture. And sadly, race relations or whatever you want to call it is but one cog in the overall gear mechanism. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. Thanks for doing the legwork so we dont have to, Wypipo. Dont allow our media to control who should or should not be placed on a pedestal. The latest news, trends, strategies, and thinking from our industry-leading publications and the wider marketing community. For more information about this processing of personal data, check our Privacy and Cookie Policy. NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. Quite a few brands have been making a point in recent years to show more natural-looking women in body-inclusive advertising. The ridiculously engineered commercials with a majority of blacks in unrealistic situations is something the American people will ultimately reject at some point. Sadly I work for a large corporation and for self preservation reasons do not feel comfortable divulging my identity, given that todays social justice warriors will label anyone who even remotely disagrees with their world view as an -ist or a -phobe and will make it their lifes ambition to get said person fired. It seems like TV is pushing white kids to act like disgusting black kids. Tired of it! Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. (Thats why he founded Jeremys Razors as an alternative to Harrys when that company pulled its advertising from The Daily Wire after a social media influencer with two followers complained about an on-air discussion about gender dysphoria.) Yall bitching cause Cheerios shows a black man with a dumb white wife and a Chinese kid? It is Hispandering plain and simple and it is insulting to Latinos. Why wouldnt you show more people that look like the ones consuming your products? There are over 80 commercials currently airing that feature black male white females in romantic relationships. I am truly sorry for what people of color had to endure throughout early American history but white people today had nothing to do with what happened 100, 200 years ago. I feel advertising should be proportionate with the population.